‘Candy is dead’ is an online collaborative project which brings together Márcio, a Brazilian music producer and British female vocalist MadaMercy.
These two artists, living thousands of miles apart serendipitously discovered one another via ‘Bandmix’ A social networking site which allow musicians to forge novel connections by taking advantage of the same technologies that have revolutionised music distribution and production in recent years.
These two artists, living thousands of miles apart serendipitously discovered one another via ‘Bandmix’ A social networking site which allow musicians to forge novel connections by taking advantage of the same technologies that have revolutionised music distribution and production in recent years.
Having taken an extended break from his professional production career to focus on digital marketing Márcio was inspired to return to his first love by the chance which ‘cyberspace’ presents to work across cultures. Madamercy is a scholarship student at Bristol’s institute of modern music where she is focusing on music industry management. She has always loved singing and idolised strong and eclectic vocal performances, by the likes of Bjork, Michael Jackson and Freddie Mercury growing up. She divides her time between her studies and her vocal career, often working on several ventures at a time. Her driving ambition is to always have fun in producing and performing her music.
Márcio’s decision to seek out a British artist to work with was inspired by the philosophy of famed American mythologist Joseph John Campbell. Campbell, whose focus was in the same vein mined by Jung and Frazer sought to uncover human cultural universals ‘archetypes’ which would shed light on the human condition. This may seem a somewhat esoteric concept to grapple with at first, yet the basic underlying theme is an instantly relatable one. Through seeking out diversity and cultural distance to underpin the music making a dynamic patterning of commonalities and contrasts emerges.
Márcio’s decision to seek out a British artist to work with was inspired by the philosophy of famed American mythologist Joseph John Campbell. Campbell, whose focus was in the same vein mined by Jung and Frazer sought to uncover human cultural universals ‘archetypes’ which would shed light on the human condition. This may seem a somewhat esoteric concept to grapple with at first, yet the basic underlying theme is an instantly relatable one. Through seeking out diversity and cultural distance to underpin the music making a dynamic patterning of commonalities and contrasts emerges.
The collaborative process of Candy is Dead is a mixture of organic creativity and a structured series of responses and reactions by Márcio and Madamercy to each other’s ideas. The nature of the digital communication which they use means that a foundation of mutual artistic trust and open communication are essential elements to their success.
Through negotiating these challenges and opportunities that the process of making music never need stagnate for the artist; there are always new ideas, new sounds and most importantly new people to work with and be enthused by. The Candy is Dead signature sounds transport the listener back to the hedonistic days of early 90s UK dance Music, with strong currents of shoegaze and trip-hop and to the night clubs of Brazil’s constantly thriving music scene, where traditional genres and energetic youth culture jostle for attention. Their music has the potential to inspire many others to follow their example and to engage with people from anywhere around the world.
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